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Digital Marketing For Businesses

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As the Internet and technology is aggressively taking off, the digital age is upon us. Currently, the whole world is connected via internet. You can communicate with someone else who may be on the other side of the Earth instantaneously via an Internet connection – all of which would be impossible for most people around the globe in just less than 20 to 30 years ago. Internet is extremely high speed, and bridges the gap in communication. Every day, an increasing number of people in the world is exposed to the internet and active users start to rise too.

People access the internet for a variety of reasons, such as keeping up to date with news, friends’ updates, or for entertainment purposes. Hence, this poses an interesting platform for businesses to reach out to internet users. SEO in Singapore has developed and people are turning to Internet marketing to complement the traditional marketing channels. At the beginning, banners and pop-ups may work to direct traffic to business websites. However, this trend is dying as the results are becoming less effective as the days pass. Other forms of internet marketing is being emphasized and used now instead, such as social media marketing and search engine optimisation.

In the mid 2000s in Singapore, Internet marketing was something which was cool to do, and interesting to have for businesses. However, today, even in Singapore’s aging population, Internet marketing is a marketing tool for all businesses in Singapore and is something that all business owners must have if they want to continue to thrive and grow their business. Just like how globalization wiped out a lot of businesses in Singapore in the late 1970s, Internet has already wiped out a good chunk of profit margins and revenue for many traditional businesses in Singapore. Many people now can buy from overseas competitors at similar prices, and if you do not utilize Internet marketing Singapore along with a great unique selling proposition for your business, your Singapore business is bound to fail.


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